Video marketing has become the go to solution if you want people aware of your brand and engaging with it. Let’s look at some numbers. In 2024, 90% of marketers report that video marketing has directly increased brand awareness, while 87% credit video content with generating leads and increasing sales. Apparently, there’s nothing quite like video marketing to drive growth. Notably, 86% of marketers have also seen increased web traffic due to video content, reinforcing the idea that videos are a key driver of online visibility. 

This isn’t just in business, think about what gets shared on social media the most. Short-form videos are now the new memes and content between 30-60 seconds long is king. Businesses have caught wind of this as well since the same short form delivers the highest return on investment (ROI) in marketing. What is it that video does in marketing like nothing else? It engages audiences and people are much more likely to make purchase decisions after watching product videos.

All of these benefits mean that your business absolutely needs a video marketing strategy and it’s essential for you to know how to make one.

How to Create a Winning Video Marketing Strategy

As we all know, every complex thing is done by identifying key areas and devoting yourself to them, and it’s the same with a video marketing strategy.  From understanding your audience to choosing the right platforms, a strong strategy ensures your videos achieve your marketing goals. 

Here’s a step-by-step guide to crafting an effective video marketing strategy that will set you up for success

Find a YouTube Video Agency

If YouTube is at the core of your video marketing strategy, and it most likely will be at least a presence in it,  you’ll need a you tube video agency.  Finding the right agency to assist you saves time and effort all the while ensuring quality. When choosing a YouTube video agency, look for firms with experience in content creation, optimization, and ad management. 

Agencies like Vireo Video offer comprehensive YouTube services, including video SEO, strategy creation, and influencer marketing, helping brands grow their YouTube presence efficiently​.

Another solid choice is Sociallyin, which takes a data-driven approach and focuses on creating tailored YouTube content that delivers measurable results. They know their way around managing both organic and paid campaigns, influencer marketing, and social listening​. If you don’t need a strong Youtube presence, by all means, consider an agency for the platform you need. Be it Instagram, TikTok or anything else it’s probably best if you have professional help for it. 

Identify Your Audience And Goals

Defining your target audience and setting clear goals is the prerequisite of content creation. This is the part where you will be required to answer key questions. Who is going to view your videos and what type of content will resonate with them? Are you aiming for brand awareness, lead generation, or sales?

Once you know who your audience is, the next step is your goals.  You’ll need to make sure that your goals are  measurable and actually achievable. Think of what you need – increasing website traffic, boosting engagement, or improving lead generation are some of the things you can aim for. Remember that successful video marketing is goal-driven, and every video should serve a purpose within your broader campaign.

Choose The Right Platforms

We’ve already touched on this but it merits a section for itself. Different video platforms cater to different audiences or purposes. This can make or break your video marketing strategy so make sure you select the right platform. What is the right platform for you? Well, only you can answer that question. 

We’ll give you an overview, just so you have a general idea – YouTube, with over 2 billion monthly users, is ideal for broad visibility and long-form content. Platforms like Instagram and TikTok are better suited for short, engaging clips that target a younger audience​ For brands focused on professional content, LinkedIn videos work well for B2B marketing, while Facebook remains effective for both organic content and paid ads​. It’s important to diversify your strategy across multiple platforms to maximize your reach and engagement.

Craft Compelling Content

Now we’ve come to the crux of video marketing  – the content creation The advice here is  – make sure your content is compelling. Easier said than done right? First you’ll need to find what video content resonates with your audience and goals.  Then you’ll need to figure out the form of the video you want – explainer videos, product demonstrations, testimonials, and behind-the-scenes content can all be useful and have a place in your video marketing strategy.

Then comes the structure of your video. Every video wants to do the following – hook viewers in the first few seconds, convey your message concisely, and include a call to action. Keep in mind that most viewers will engage with videos under two minutes long, so be sure to get your point across quickly and clearly. Basically, use your time. Investing in editing tools or working with a video marketing agency can help ensure your videos are polished and professional​.

Promote And Measure Success

Promotion is the final piece of the puzzle. Gone are the days when just posting your videos would be enough; you’ll need to promote them strategically to reach your audience. SEO techniques to improve visibility are at your disposal. Think about optimizing video titles, descriptions, and tags with relevant keywords. Next on the menu is embedding videos on your website, sharing them on social media, and running paid ads – all great ways to increase reach.

Once you’ve crafted the content you need you’ll want to monitor how it performs. The relevant metrics are views, watch time, engagement, and conversions. These metrics are there to assess whether your videos are meeting your goals. Don’t shy away from Google Analytics and YouTube Analytics to measure your videos’ success. The information these tools give you will help you make data-driven decisions for future content​.

Endnote

In this piece we’ve covered just the basic elements of what a video marketing strategy should contain. Once you actually get into making your own video marketing strategy you will need to go into a lot more detail then we’ve gone into here. And it will be worth your while to do so, we assure you. The benefits of video marketing are quite simply unmissable and the truth of the matter is – you can’t afford not to be present in the video marketing arena. With our guide in hand, we are sure you will be able to know how to make a video marketing strategy.